The Physical Web: building on top of the open web
The Physical Web is a very simple idea: find URLs around you easily. However, this unassuming idea unlocks a whole new open ecosystem. As the web gets better, it makes the Physical Web look brilliant, but honestly, it's the web that's being awesome, the Physical Web is just getting a free ride. This talk will discuss some of the amazing concepts and future directions from the web community that are making the Physical Web look so promising.